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The BS Index

The BS Index tracks how authentically companies are living their purpose. The higher the score, the larger the gap between word and deed — high score = high BS, low score = low BS. Visit whenever we drop an episode to see how each company or organization stacks up.

Company
Score
Trend
Learn More

BP

95

NCAA

95

Facebook

92

CoreCivic

68

America

62

BlackRock

59

––

Airbnb

58

Juul

49

Allbirds

20

Vital Farms

8

Ready to call bullshit?

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